Professional Certificate Programme in Digital Marketing
Get an in-depth 360 degree understanding of digital marketing from the #1 B-school in India.
- Cutting-edge modules and live masterclass on application of Generative AI in digital marketing
- Gain the prestigious ISB Executive Alumni Status
Please note: The programme duration includes a break week for Christmas from 24 Dec, 2024 to 1 Jan, 2025.
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Industry Overview
Programme Highlights
200+ Pre-recorded Videos for Self-paced Learning from Top ISB Faculty
6 Live Masterclasses on ChatGPT, Google Ads, Influencer Marketing, and More
Cutting-edge Modules and Live Masterclass on Generative AI in Digital Marketing
20+ Top Trending Digital Marketing Tools
90+ Assignments* and Quizzes
4 Real World Case Studies of Top Brands
Hands-on Learning with Capstone Project and Live Campaigns
20+ Discussion Boards
5 Live Webinars with Programme Leaders**
Gain ISB Executive Alumni Status
Note:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
Key Topics Covered
Digital Marketer's Toolkit
Note:
All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
The tools showcased in this material will be taught through pre-recorded demo videos. This is optional.
These sessions on tools are optional and will not be considered for your final evaluation.
Regarding tools with "free" certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.
The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.
These sessions are optional and will not be factored into your final evaluation.
Live Masterclasses on Trending Topics
Note:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Our masterclasses offer an insightful overview of the topics, which help you explore further. While our masterclasses provide a valuable overview, they're just the beginning.
Hands-on Learning with Stukent Mimic Pro
Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:
Develop targeted content strategies
Create and manage simulated campaigns
Monitor and optimise key performance metrics
Effectively manage campaign budgets
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Programme Modules
World-class learning with faculty-led, pre-recorded videos
Globally Renowned Faculty
Learn from the best instructors and resources from anywhere in the world.
Access the experts, regardless of their location.
Cohort-Based Learning
Learn with an accomplished group of peers and build your network.
Gain cross-industry and cross-functional knowledge.
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Programme Faculty
Head of Language Technologies Research Centre (LTRC), Head of Information Retrieval and Extraction Lab (iREL), Former Dean (Research & Development), CEO of IIIT-H Foundation, International Institute of Information Technology, Hyderabad (IIIT-H)
Prof. Vasudeva is a professor from IIIT Hyderabad where he is currently serving as the Head of Language Technologies Research Centre (LTRC) & the Head of Information Retrieval...
Associate Professor of Marketing, Research Director at ISB Institute of Data Science
Prof. Vishwanathan has a PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani. His research work focuses on the role of distribution chann...
Associate Professor, Marketing Associate Dean – Faculty Alignment and Registrar's Office (FARO) Academic Director, ISB Institute of Data Science
Prof. Vishwanathan has a PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani. His research work focuses on the role of distribution chann...
Programme Certificate
Upon successfully completing the programme with a minimum 70% score in all required assignments including Capstone, you will be awarded a certificate for the Professional Certificate Programme in Digital Marketing from ISB Executive Education.
Who Is This Programme For?
This programme has been designed for early to mid-level career professionals who are interested in:
LEVEL UP IN DIGITAL MARKETING
Getting an in-depth 360 degree look into the latest digital marketing frameworks & strategies in order to consolidate their knowledge in digital marketing and take their career to the next level
OPTIMALLY RUN CAMPAIGNS
Understanding all aspects of digital marketing to optimally run paid campaigns, plan SEO strategies and work on programmatic buying campaigns
LEARN FROM A PREMIUM B-SCHOOL
Certifying their digital marketing education from the No. 1 B-School in India, gain the ISB Executive Alumni status & get a certificate of completion from ISB Executive Education
Past Participants Who Studied Digital Marketing from ISB Executive Education & Emeritus Now Work at:
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Why Choose this Programme?
This programme has been designed for early to mid-level career professionals who are interested in:
Describe digital customer behaviours and ways to reach customer segments and enhance engagement by using the digital marketing funnel
Get an in-depth 360 degree understanding of digital marketing to understand the impact of new technologies and new developments on digital marketing strategy
Devise strategies to create optimal performance marketing plans on digital ad and paid marketing platforms like Google Ads, Social Media, Email Marketing, Video Marketing & Mobile Marketing
Learn to use marketing analytics to evaluate campaign KPIs & generate valuable insights into campaign performance & strengthen your marketing plans
Understand programmatic buying tools such as DSP, RTB and Google Ad exchange
Explore the role market research plays in marketing, the research process & how to use market intelligence to better understand customer behaviour
Describe the various steps of the framework for successful planning and execution of a digital marketing strategy
Identify real-time cases through industry-standard case studies to understand how companies navigated through the dynamic digital world using various tools & strategies
Gain the ISB Executive Alumni Status
Access to the Executive Alumni portal – a unique space for alumni to re-ignite connections, spark collaborations and engage in continuous learning. The alumni portal has several features like an alumni directory, city chapters, special interest groups, alumni mentorship and more. Access to the alumni portal is provided post the programme completion.
Networking opportunities via ISB Executive Education Network Group on LinkedIn.
Preferential pricing with 20% discount on programme fee on ISB Executive Education programmes.
ISB Executive Education newsletters, articles, podcasts and videos.
Access to ISB Executive Education support team over email.
Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others.
Opportunity to be a Guest Speaker at ISB Executive events (invited on the discretion of ISB Executive Education).
ISB Executive Alumni Credentials: ISB Email ID.
Disclaimer: All activities for ISB Executive Education alumni are handled by the Alumni Engagement department. Whenever there are any events or webinars held, they will be informing the alumni community of the same. Events take place yearly basis availability of resources & is subject to change.
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 1,90,000 + GST
Maximum Loan Amount | Loan Tenure | E.M.I |
|---|---|---|
2,24,200 | 12 | 20,458 |
2,24,200 | 18 | 14,230 |
2,24,200 | 24 | 11,117 |
2,24,200 | 36 | 8,003 |
2,24,200 | 48 | 6,446 |
Notes:
The above EMIs are indicative. The EMIs offered by the loan provider might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months): Propelld: 12/18/24/30/36/42/48
FAQs
Early registrations are encouraged. Join now!
Flexible payment options available.
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