Professional Certificate Programme in Digital Marketing

Get an in-depth 360 degree understanding of digital marketing from ISB Online (#1 B-school in India).

  • Join #1 B-school in India (FT Global MBA Ranking 2025) and gain the prestigious ISB Online Alumni Status
  • Cutting-edge modules and live masterclasses on Generative AI and in-demand topics in digital marketing
Work Experience

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Industry Overview

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The ISB Advantage — Learning Experience

LP-ISB HCM-Globally Renowned Faculty
  • Globally Renowned Faculty: ISB faculty includes leading academics with domain expertise drawn from extensive research, real-world engagement and rich learning experiences in top global business schools. The faculty also includes accomplished industry practitioners who have been at the helm of global businesses.

LP-ISB HCM-Research-backed Thought Leadership
  • Research-backed Thought Leadership: ISB is ranked #1 amongst business schools in India for research. At ISB's research centres and institutes, faculty collaborate with top minds in the industry and government to develop ground-breaking thought leadership.

LP-ISB HCM-Deep Expertise in Emerging Markets
  • Deep Expertise in Emerging Markets: ISB has developed rigorous intellectual capital and a vast number of case studies that explore critical challenges facing organisations and leaders in these markets. Positioned in a rich ecosystem of business, government and think tanks allows ISB to deliver practical knowledge and craft holistic learning experiences for its learners.

Programme Highlights

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200+ Pre-recorded Videos for Self-paced Learning from Top ISB Faculty

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8 Live Masterclasses on ChatGPT, Google Ads, Influencer Marketing, and In-demand Topics

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Cutting-edge Modules and Live Masterclass on Generative AI in Digital Marketing

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20+ Top Trending Digital Marketing Tools

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90+ Assignments* and Quizzes

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4 Real World Case Studies of Top Brands

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Hands-on Learning with Capstone Project and Live Campaigns

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20+ Discussion Boards

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5 Live Webinars with Programme Leaders**

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Gain ISB Online Alumni Status

Notes:

  • ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.

  • The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.

  • *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.

  • **Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.

Key Topics Covered

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Social Media Advertising
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Market Research & Analytics
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Search & Display Marketing
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Content Marketing
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Mail Marketing
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Programmatic Analysis
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Video Marketing
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Mobile Marketing
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Marketing Automation
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Digital Branding

Digital Marketer's Toolkit

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Notes:

  • All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.

  • The tools showcased in this material will be taught through pre-recorded demo videos. This is optional.

  • These sessions on tools are optional and will not be considered for your final evaluation.

  • Regarding tools with "free" certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.

  • The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.

  • These sessions are optional and will not be factored into your final evaluation.

Hands-on Learning with Stukent Mimic Pro

Hands-on Learning with Stukent Mimic Pro

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

  • Develop targeted content strategies

  • Create and manage simulated campaigns

  • Monitor and optimise key performance metrics

  • Effectively manage campaign budgets

Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.

Programme Modules

World-class Learning with Pre-recorded Videos by ISB Faculty — ISB Online Advantage

ISB-DMA-Globally Renowned Faculty

Immersive Learning

  • Learn at your own pace with pre-recorded faculty videos designed to fit seamlessly into your schedule.

  • Advance your career through a flexible, self-paced structure that fits around your professional commitments.

ISB-DMA-Cohort Based Leaning

Active Cohort-based Learning

  • Stay engaged through interactive learning activities and gain insights from peers across industries and functions to expand your perspective.

  • Experience structured learning with priming questions, concept checks, and integrative thinking tasks—while collaborating with a diverse, accomplished peer group.

ISB-DMA-Flexible Learning

Flexible Learning

  • Learn at your own pace with high-quality, pre-recorded faculty videos.

  • Advance your career without disrupting your busy schedule.

Programme Faculty

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Madhu Vishwanathan

Associate Professor, Marketing, ISB, Research Director - ISB Institute of Data Science

Prof. Vishwanathan has a PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani. His research work focuses on the role of distribution chann...

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Sudhir Voleti

Associate Professor, ISB; Associate Dean - LRC; Faculty Alignment Academic Director - IIDS

Prof. Vishwanathan has a PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani. His research work focuses on the role of distribution chann...

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Vasudeva Varma

Visiting Faculty, ISB; Visiting Faculty, IIIT Hyderabad; Head - Language Technologies Research Centre (LTRC); Head - Information Retrieval and Extraction Lab (IREL)

Prof. Vasudeva is a professor from IIIT Hyderabad where he is currently serving as the Head of Language Technologies Research Centre (LTRC) & the Head of Information Retrieval...

Programme Certificate

Programme Certificate

Upon successfully completing the programme with a minimum 70% score in all required assignments including Capstone, you will be awarded a certificate for the Professional Certificate Programme in Digital Marketing from ISB Online.

Learner Testimonials

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Lalit Sharma

Zonal Manager, Investor Education & Distributor Development (North) & Digital Initiatives - Aditya Birla Sun Life Mutual Fund

Learning is a continuous journey, and sharpening your skills is crucial to giving your best to every assignment.
I am delighted to share that I have completed the Professional...

ISB PCPDM Testimonial 5
Manika Mittal

General Manager, Head of Corporate Communications & Public Relations - Balancehero India | 40 Under 40 Achiever

Completed the 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐞 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 programme by ISB Executive Education to gain a 360-degree in-depth look in...

ISB PCPDM Testimonial 3
Ayush Singh

PPC Executive E-Commerce - Koolatron Corp | Sales Executive - Electronica Finance Limited

The best part of this Digital Marketing programme was its comprehensive approach, which covered a wide range of essential topics like SEO, content marketing, social media stra...

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Puja Chakraborty

Executive Assistant to the Chairman - The Phoenix Mills Ltd.

Excited to announce that I’ve successfully earned my Digital Marketing Certification from the Indian School of Business (ISB)! This experience has significantly enhanced my un...

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Ajita Vishwakarma

Marketing Automation Specialist - Pitney Bowes | Digital Project Manager - Valtech Singapore

The instructors took ample time to explain the concepts and their applicability to the industry. Also, the newest tools and techniques are always discussed.

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Pariza Das

CAI Research Analyst I - HighRadius

I am excited to share that I have successfully completed the Professional Certificate Programme in Digital Marketing at the Indian School of Business! 🚀

I want to extend my ...

ISB PCPDM Testimonial 2
Pronami Khan

Founder - L'ttle Miss | Social Media Manager - Short Film Tour

After months of insightful learning and growth, I’m delighted to have successfully completed the Professional Certificate Programme in Digital Marketing from the Indian School...

Who Is This Programme For?

This programme has been designed for early to mid-level career professionals who are interested in:

  • LEVEL UP IN DIGITAL MARKETING

    Getting an in-depth 360 degree look into the latest digital marketing frameworks & strategies in order to consolidate their knowledge in digital marketing and take their career to the next level

  • OPTIMALLY RUN CAMPAIGNS

    Understanding all aspects of digital marketing to optimally run paid campaigns, plan SEO strategies and work on programmatic buying campaigns

  • LEARN FROM A PREMIUM B-SCHOOL

    Certifying their digital marketing education from the No. 1 B-School in India, gain the ISB Online Alumni status & get a certificate of completion from ISB Online

Past Participants Who Studied Digital Marketing from ISB Online & Emeritus Now Work at:

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Note: *All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.

ISB Online Alumni Status

BE RECOGNISED AS AN ISB ONLINE ALUMNI:  

ISB email and other benefits

  • Exclusive ISB Online email ID to connect with your network

  • 20% discount on other ISB Online programmes

  • 10% discount on ISB Executive Education topic-focused programmes

  • Access to ISB Online alumni support team

Access to resources

  • ISB Online Alumni portal

  • Podcasts, async content, articles, newsletters and more

  • Exclusive invitations to events like masterclasses, webinars and conferences, amongst others

Networking and continuous learning

  • Learning and networking opportunities via ISB Online Network Group on LinkedIn

  • Connect with your peers via ISB Online Alumni Portal

  • Access to city-level alumni chapters and special interest groups (SIGs) across industry domains via ISB Online Alumni portal

  • Opportunity to be a guest speaker in alumni webinars

Note: All activities and research resources for ISB Online Alumni are handled by ISB Online. Whenever there are any events or webinars held, they will be informing the alumni community of the same. Events take place yearly basis availability of resources & is subject to change.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,95,000 + GST

Maximum Loan Amount

Tenure (Months)

E.M.I

INR 2,30,100

12

20,997

INR 2,30,100

18

14,605

INR 2,30,100

24

11,409

INR 2,30,100

36

8,213

INR 2,30,100

48

6,615

Notes:

  • The above EMIs are indicative. The EMIs offered by the loan provider might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Other EMI tenures available (Months): Propelld: 12/18/24/30/36/42/48

FAQs

Early registrations are encouraged. Join now.

Flexible payment options available.

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