Professional Certificate in Product Management

• Design Thinking and Product Development Process

• Customer Needs and Behaviour

• Role of Marketing in the Product Development Process

• Creating Superior Value for Customers

• Market Definition and Potential Assessment

• User Persona and Journey Mapping

• Segmentation and Targeting

• Competitor Mapping and Analysis

• Importance of Positioning Strategy, How to Position for Market Advantage and How to Create Disruptive Positioning Strategies

• Positioning for Market Advantage

• Understanding Disruptive Positioning Communication

• The Product Development Process Revisited: When Should You Expedite the Process and How?

• Understanding the Framework of Opportunity Cost and Development Risk

• Understanding Product Market Fit and Product Company Fit

• Experimentation for Product Validation, A/B Testing and A/A Testing

• Understanding Minimum Viable Product and Growth Hacking

• Concept Testing

• Defining Research Objective

• How Digital Technologies Are Changing New Product Development Due to the Long-Tail Effect

• Market Potential Assessment and Sales Forecasting

• Kano Analysis

• Factor Analysis

• Paired Comparison and Max Difference

• Conjoint Analysis

• Designing a Conjoint Survey

• Preference Assessment

• Simulation and Market Share Estimation

• Common Pricing Approaches

• Measuring WTP

• Setting the Pricing Level

• Role of Cost

• Innovating Beyond the Product

• Building Brands - Brand Ladder and Brand Health, Consumer and B2B and B2C, Customer Equity vs. Brand Equity

• Role of Marketing and Brand Strategy

• Why Brands Matter: Pricing Power

• Managing Profitability, Managing Distribution Relationships

• Price Position against Distributor's Private Labels

• Managing Trade Incentives and Discounts, Role of Brands in eCommerce

• Pricing Solutions, Dynamic Pricing, Product Platforms

• AARRR Framework for Product Performance

• ROMI - Return on Marketing Investments

• Fine-tuning Strategy Across Geographical Product-markets

• Strategic Metrics (Growth and Resilience)

• Concept Generation and Selection

• Product Design and Architecture

• Principles of Agile Development

• Agile Methodologies (Scrum, Kanban, etc.)

• Scrum/Agile Team Structures

• The Scaled Agile Framework

• The Three Cs in User Stories (Card, Conversation, and Confirmation)

• Story Mapping

• Opportunity Scoring

• Cost of Delay

• Product Backlog and Product Roadmap

• Requirements

• The Moscow Method

• Product Tree

• Buy a Feature

• Backlog Prioritiser

• Digital/Growth Marketing

• Content Marketing

• Marketing Operations and Automation

• Fundamentals of Storytelling

• How to Give Effective Product Presentations and Demos?

• Customer Development

• Market Development

• Demand Expansion

• Product Line Extensions, Product Line Pruning and Product Sunsetting

• Principles of Prototyping and User Experience

• Wireframing and Prototyping Models

• Testing and Troubleshooting

• The Definition and Importance of Business Models and How to Choose the Right Business Model

• Freemium, Software as a Service (SaaS), and Marketplace Models

• Model Evaluation Metrics

• Ways of Identifying Biases to Avoid Analytical Errors

• Google Analytics

• Types of Analytics—Descriptive, Predictive and Prescriptive

• AI/ML Platforms and Tools

• Customer Segmentation

• Clustering

• Perceptual Maps

• Preference Maps

• Text Analysis

• Topic Modeling

• Sentiment Analysis

• Economics of a SaaS Business (CLV, CAC, MRR, MRR Expansion, Churn)

• Net Present Value (NPV), Internal Rate of Return (IRR) and Product Profitability

• Understand the Fundamental Concepts of Artificial Intelligence (AI) and its Relevance to Product Management

• Overview of AI in Product Management

• AI Applications in Idea Generation

• AI for Product Design and Optimisation

• AI in Customer Experience and Personalisation

• Benefits and Challenges of AI Adoption in Product Management

• Understand the Principles and Capabilities of Generative AI in the Context of Product Management

• Generative AI for Idea Generation and Concept Development

• Optimising Design with Generative AI

• Personalisation and Customisation using Generative AI

• Case Studies and Industry Examples

• Hands-on Capstone Project

Yes, the ISB Professional Certificate in Product Management provides a strong foundation in technical product management skills essential for product leaders. The programme covers AI in product design and personalisation, Generative AI for innovation in ideation and market research, and data science and analytics for product managers including descriptive, predictive, and prescriptive analytics. It also includes customer segmentation and mapping using clustering and preference maps, hands-on exposure to tools and platforms for real-world applications, and critical training in AI ethics and bias in analytics to ensure responsible AI practices. These cutting-edge skills help in driv data-driven decision-making, product innovation, customer engagement, and ethical AI adoption in product management roles.

The ISB Professional Certificate in Product Management Programme helps you move beyond theory to gain career-ready skills in product strategy, AI-driven design, analytics, and customer-centric innovation. By working on trending product management tools, real-world projects, industry case studies, and a capstone, you not only learn Generative AI, data science, and agile methods but also build a strong portfolio that demonstrates your ability to launch, scale, and optimise products. These capabilities make you more competitive for roles such as Product Manager, Product Lead, or Digital Product Strategist, and position you to drive measurable business growth.

Absolutely. The ISB Professional Certificate in Product Management Programme is designed for aspiring product managers, mid to senior-level professionals, and entrepreneurs who want to strengthen their technical product management skills and lead technology-driven product initiatives. The curriculum blends product strategy with practical training in AI, analytics, prototyping, and industry tools, making it ideal for those looking to transition into technical product management roles.

After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email support.india@emeritus.org, and a dedicated programme advisor will follow-up with you very shortly.

This ISB Professional Certificate in Product Management Programme is designed to give flexible learning given the time constraints of working professionals and contains high-quality pre-recorded videos with the globally renowned faculty from ISB. The programme contains pre-recorded videos, live masterclasses by industry experts from top Indian startups, access to top product management toolkit, hands-on case studies, quizzes, assignments, discussion boards, and live doubt clearing sessions. The programme spans 28 weeks, requiring a commitment of 4–6 hours per week. It includes 200+ pre-recorded videos, 14 masterclasses with leading product managers, 5 hands-on projects, 12 essential product management tools and more. Please refer to the programme landing page and brochure for more details.

The programme has been designed with your busy schedule in mind. You will be required to commit not more than four to six hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.

There are live webinars with programme coordinators and industry experts also called Emeritus office hours, every week for doubt-solving and any discussion regarding the curriculum. There are live masterclasses by industry leaders. There are no live sessions with ISB Faculty.

AI is transforming product management by enabling data-driven decision-making, customer personalisation, predictive analytics, and faster product development cycles. In the ISB Professional Certificate in Product Management Programme, you learn to apply AI and Generative AI for market research, product design, user targeting, automation, and go-to-market strategies . You also gain exposure to AI/ML platforms, tools, and analytics to solve real product challenges.

To become an AI Product Manager, professionals need a strong foundation in core product management skills such as roadmapping, prototyping, pricing, and agile development, combined with the ability to leverage AI for innovation. This Professional Certificate in Product Management Programme bridges both, helping you build a strong portfolio for roles like AI Product Manager, Product Lead, or Digital Strategy Manager.

Participants must receive 70% to pass and obtain the certificate of completion and gain the ISB Online Alumni Status. Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life. You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at support.india@emeritus.org if you need further clarification on any specific programme requirements.

Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

Yes. On completing the ISB Professional Certificate in Product Management, participants receive ISB Online Alumni status and get access to all the benefits that it offers. You can read about the benefits on our landing page.

You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later. Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment. Please reach out to your programme advisor at 7039714075 or email us at support.india@emeritus.org.

1. If a participant faces severe challenges in dedicating time to study the programme or has personal medical issues, a participant may request to defer the enrolment to another cohort of the same programme.

2. The participant must request to change to a future batch within 30 days after the programme commencement.

3. A participant may request a one-time deferral to the next available cohort of the same program. Such deferral is contingent upon and subject to:

   • Programme and batch availability at the discretion of the Institute and Emeritus

   • Approval of a valid deferral request with the supported document.

   • Payment of all pending programme fees as per the original programme scheduled date or Payment of the applicable non-refundable deferral fee as set forth under point (v).

4. The participant must write the deferral request to support.india@emeritus.org, specifying the reason for deferral with supporting documents.

5. The deferral request with reasons and supporting documents shall be passed on to the Institute, who reserve the absolute right to approve or deny such requests, at its discretion.

6. Participants may be offered a deferment under the condition that they pay the full fees as per the original payment plan. Once the payment is completed, the deferment will be processed. However, if a participant wishes to defer the payment plan as well, they will be required to pay the fee, collectively referred to as the "non-refundable deferral fee" of Rs 10,000 + taxes for certificate courses and Rs 20,000 + taxes for senior executive programmes, along with the programme fee differential amount between the two cohorts.

7. For the payment plan deferment option, the participant will have 5 (five) business days to pay the deferral fee from the date of deferral approval by the Institute, after which the deferral approval will expire, and the participant will continue in the current cohort. For clarity, until the full payment is received, the participant will remain in the current cohort.

8. Upon payment of the non-refundable deferral fee mentioned under point (v), Emeritus will process the deferral request, and the participant's access to the current cohort will be disabled. Accordingly, the participant must start the programme in the new cohort from the beginning.

9. The deferral request can only be considered when the current cohort the participant is enrolled in is ongoing. A deferral request shall not be entertained if the currently assigned cohort is completed or after the programme end date.

10. It is the participant's decision to defer the programme to another cohort. It is important to note that

    if the programme is discontinued after deferment for any reason, the programme fee will not be refunded to the participant