Professional Certificate in Product Management
Learn the skills to effectively manage new and existing products and gain the ISB Online advantage
- Learn from #1 B-school in India and #5 in Asia (FT Global Ranking 2025)
- Gain the ISB Online Alumni Status
- Live Masterclasses by Leading Product Leaders
- Access to Essential Product Manager's Toolkit
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Programme Overview
Product-led companies are achieving outsized business results. Customer-centric product management was once a tactic, now it's a mindset among Fortune-500 companies and business leaders across the world.
The Professional Certificate in Product Management programme by ISB Online tries to bring elements of both technique and strategy and helps you understand how Product Management evolves in this disruptive and innovative environment.
This programme equips you with industry-ready product management skills—from roadmap planning and user research to AI-driven decision-making and analysis. Learn from live masterclasses, real-world case studies, and expert-led projects to build, launch, and scale successful products with confidence. .
For a holistic education, get a complete framework for key concepts and principles of product management, which will develop your business acumen to strategise an effective product development and management process. Learn the application of Generative AI in product management from live masterclasses.
Unlock your potential with globally renowned faculty, 5 hands-on projects, 14 masterclasses with leading product managers, and 12 essential tools in PM toolkit.
The ISB Advantage — Learning Experience
Globally Renowned Faculty: ISB faculty includes leading academics with domain expertise drawn from extensive research, real-world engagement and rich learning experiences in top global business schools. The faculty also includes accomplished industry practitioners who have been at the helm of global businesses.
Research-backed Thought Leadership: ISB is ranked #1 amongst business schools in India for research. At ISB's research centres and institutes, faculty collaborate with top minds in the industry and government to develop ground-breaking thought leadership.
Deep Expertise in Emerging Markets: ISB has developed rigorous intellectual capital and a vast number of case studies that explore critical challenges facing organisations and leaders in these markets. Positioned in a rich ecosystem of business, government and think tanks allows ISB to deliver practical knowledge and craft holistic learning experiences for its learners.
Programme Highlights
200+ Pre-recorded Videos for Self-paced Learning from Top ISB Faculty
2 Live Masterclasses on Generative AI in Product Management
Cutting-edge Modules on AI and Generative AI in Product Management
12 Essential Product Management Tools
14 Masterclasses with Leading Product Managers
40+ Case Studies, Discussion Boards, and Self-study Activities
30+ Quizzes and Graded Assignments*
6+ Demos and Simulations
1 Live Session/Week with Programme Leaders**
Gain ISB Online Alumni Status
Notes:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
What Will You Learn in This Programme?
How to develop a product mindset needed to bring viable products (or services) to market
How to define the problem a product will solve while mapping the customer’s journey and articulate user personas
How to evaluate product road mapping and prototyping decisions using various product management techniques & practices
How to develop prototypes and MVPs and collect user feedback, think about product pricing, and Go-to-Market Strategies of digital and SaaS products
How to modify the product line to make products better for the customer
How to measure product performance to continuously improve products for business profitability
How to do competitor analysis to continuously launch products that actually matter to your customers and grow the customer base
How to develop products using the agile product development process
Fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analytics
How to implement AI and Generative AI in product management
Integrated with Live Masterclasses on AI and GenAI
Explore how Generative AI is revolutionising product management by improving decision-making, accelerating product development, and enhancing user experiences. Explore various Generative AI models and architecture, such as GANs, Generative AI for market research and product roadmaps, productivity, data analytics, customer engagement, user experience, applications, use cases and ethical considerations.
Engage in Live Masterclass with our Industry Expert
Learn to harness data-driven insights for faster, smarter decision-making and discover real-world applications of AI in predictive design, generative features, and customer personalisation. Understand how AI and GenAI can improve user targeting and reduce development costs. This session is designed for product leaders and innovators who want to stay ahead of the curve in product management.
Engage in Live Masterclass with our Industry Expert
Discover how AI is reshaping customer segmentation, content personalisation, and campaign performance. Learn to build data-driven go-to-market strategies powered by predictive insights and automation. Ideal for marketers and PMs ready to scale smarter, faster, and with precision.
Engage in Live Masterclass with our Industry Expert
Discover how Artificial Intelligence is transforming market research by analysing consumer behavior, predicting trends, and automating data collection. Learn how leading brands are leveraging AI to uncover deep customer insights in real time. Stay ahead by mastering tools that turn raw data into strategic marketing actions.
Engage in Live Masterclass with our Industry Expert
Product Manager’s Toolkit
Learn the fundamentals of creating a product roadmap using specialised tools that help product managers create robust roadmaps efficiently.
Engage in Recorded Videos by Industry Expert
Learn the basics of creating a wireframe/low-fidelity mock-up by using essential product tools like Figma & Miro.
Engage in Recorded Videos by Industry Expert
Learn how to instrument data, use Mixpanel to view analytics and implement it in your product, which will help you get better with data analysis and build better products.
You will also learn how to extract data by using SQL (the most commonly used tool for data analysis), which will equip you with a technical hard skill for PMs.
Engage in Recorded Videos by Industry Expert
Learn other essential tools for wireframing, project management and analytics.
Engage in Recorded Videos by Industry Expert
Students learn how to use VWO, world's leading A/B test tool used to conduct experiments, A/B tests and lots more. This will help them find an ideal solution among multiple hypotheses while building products.
Engage in Recorded Videos by Industry Expert
Learn how to use SurveyMonkey and Google Forms to validate product ideas and gather actionable user feedback.
Engage in Live Masterclass with our Industry Expert
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
These recorded videos offer an insightful overview of the topics, which help you explore further. Please note these does not come with any additional support.
Hands-on Projects and Masterclasses with Leading Industry Experts
Deep dive into the problems faced by top Indian startups and sharpen your understanding of all the facets of product management & build a portfolio of projects to showcase your experience in product management domain
Iterating & Optimising Existing Products for Success
Microsoft Teams was launched in 2017 as a competitor to the workspace communications tool Slack. It then expanded its capabilities to include video conferencing when the pandemic hit in 2021. It’s part of the Microsoft 365 suite and is constantly positioned to meet the needs of working professionals. Create a sprint plan for the next quarter which will focus on the next big feature that Microsoft Teams should work on.
Learn a key aspect of product development - to iterate and optimise existing products. This ensures that product managers make better products to better suit customer needs.
Engage in Live Masterclass with our Industry Expert
Setting the Right Vision & Strategy for Products
Meta started with a focus on AR/VR products, betting that this is the platform of the future. As a Product Manager for its upcoming device (Meta Quest 3) that will focus on these technologies and target the mass market, design a vision and strategy document for this product. This document will be used by all stakeholders to understand how the product will shape up and impact customers.
Learn how to draft vision and strategy for new products and launches. This allows Product Managers to prioritise better, align stakeholders and be agile with strategy to build successful products.
Engage in Live Masterclass with our Industry Expert
Learn to Create an Effective Product Roadmap
For H2 2023, Flipkart as a company is focused on 3 major goals via their product: reducing order cancellations/returns, improving discoverability of products and growing to the next billion users.
By working on this project, you will be equipped with the fundamental skill of creating a short-term/long-term product roadmap that dictates the product development pipeline. It will also help in following through with the product strategy of the company.
Engage in Live Masterclass with our Industry Expert
Understanding Key Metrics via Product Analytics
Swiggy recently launched a product to offer home-like meals aimed at increasing daily food ordering. This is targeted towards professionals who don’t have time to cook.
By working on this project, you will learn what are the key metrics involved in building a product and how to track them. Then use that data to build better products that will guide your instincts and product sense.
Engage in Live Masterclass with our Industry Expert
User Research & Translating It to Product Design
Paytm is looking to launch a new loyalty programme product that will help them convert existing users into power users.
By working on this project, you will learn the first step of building a great product – effective user research. Use those insights to turn them into a wireframe/low-fidelity mock-up and collaborate with designers better for the final product design.
Engage in Recorded Videos by Industry Expert
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
The above masterclasses are introductory sessions designed to provide insightful knowledge on the specified topics. They are not intended to cover in-depth discussions on these subjects.
Business Scenarios
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Programme Modules
World-class Learning with Pre-recorded Videos by ISB Faculty — ISB Online Advantage
Immersive Learning
Learn at your own pace with pre-recorded faculty videos designed to fit seamlessly into your schedule.
Advance your career through a flexible, self-paced structure that fits around your professional commitments.
Active Cohort-based Learning
Stay engaged through interactive learning activities and gain insights from peers across industries and functions to expand your perspective.
Experience structured learning with priming questions, concept checks, and integrative thinking tasks—while collaborating with a diverse, accomplished peer group.
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Programme Faculty
Novartis Professor, Marketing Strategy and Innovation, ISB; Executive Director-Centre for Business Innovation (CBI), EFPM
The former Dean of the Indian School of Business (ISB), Professor Srivastava comes with over 30 years of experience as an academic and administrator. Before joining the ISB, h...
Associate Professor, Marketing, ISB; Associate Dean - Research and RCI Management; Executive Director - ISB Institute of Data Science (IIDS)
Professor Manish Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the Univ...
Associate Professor, Marketing, ISB
Professor Siddharth S Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s...
Programme Certificate
Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded a prestigious certificate in Professional Certificate in Product Management from ISB Online.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Online.
Key Programme Takeaways
Develop a product mindset needed to bring viable products (or services) to market
Define the problem a product will solve while mapping the customer’s journey and articulate user personas
Analyse strategies and frameworks for developing, marketing, and selling a product
Evaluate product road mapping and prototyping decisions using various product management techniques and practices
Outline a plan to create a competitive scalable product using key product development strategies and frameworks
Why Choose This Programme?
The Professional Certificate in Product Management by ISB Online is a well-structured curriculum designed by the No.1 business school in India that will prepare you for success in your product management career.
The programme faculty - Prof. Manish Gangwar, Prof. Rajendra Srivastava, and Prof. Siddharth Singh, are stalwarts in the field of marketing, digital, and product management. Together, they bring a gamut of several years of academic research and practitioner experience across multiple publications, and corporates.
Upon completion of the programme, you will become part of the ISB Online Alumni group, a community of senior executives and entrepreneurs, and help you expand your professional network.
Who Is This Programme For?
This programme is best suited for individuals who are seeking a better understanding of how successful products are created, launched, tracked, and optimised through core areas of product management.
Early to Mid-Level Professionals:
Analyst, Product Analyst, Manager, Senior Manager, Program Manager, Senior Program Manager, Product Manager, Project Manager, Marketing Operations Manager, Customer Success Manager, Strategy Manager
Business Heads/Entrepreneurs:
Director, Senior Director, Director of Product, Product Sales Director, Managing Director, Head of Product, General Manager, CXO – SME, Product Lead
Key industries where this programme is relevant: IT, E-commerce, Banking and Finance, FMCG, Media, Retail, Healthcare
Read about our participants learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
Past Participants of Emeritus Work At
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
ISB Online Alumni Status
BE RECOGNISED AS AN ISB ONLINE ALUMNI:
ISB email and other benefits
Exclusive ISB Online email ID to connect with your network
20% discount on other ISB Online programmes
10% discount on ISB Executive Education topic-focused programmes
Access to ISB Online alumni support team
Access to resources
ISB Online Alumni portal
Podcasts, async content, articles, newsletters and more
Exclusive invitations to events like masterclasses, webinars and conferences, amongst others
Networking and continuous learning
Learning and networking opportunities via ISB Online Network Group on LinkedIn
Connect with your peers via ISB Online Alumni Portal
Access to city-level alumni chapters and special interest groups (SIGs) across industry domains via ISB Online Alumni portal
Opportunity to be a guest speaker in alumni webinars
Note: All activities and research resources for ISB Online Alumni are handled by ISB Online. Whenever there are any events or webinars held, they will be informing the alumni community of the same. Events take place yearly basis availability of resources & is subject to change.
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 2,55,500 + GST
Maximum Loan Amount | Tenure (Months) | E.M.I |
INR 3,01,490 | 12 | 27,511 |
INR 3,01,490 | 18 | 19,136 |
INR 3,01,490 | 24 | 14,949 |
INR 3,01,490 | 36 | 10,762 |
INR 3,01,490 | 48 | 8,668 |
Notes:
The above EMIs are indicative. The EMIs offered by the loan provider might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months): Propelld: 12/18/24/30/36/48
FAQs
Early registrations are encouraged. Join now.
Flexible payment options available.
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