Integrated with AI and Generative AI
Professional Certificate in Product Management
Build and lead winning products with AI-powered strategies from ISB Online.
- Learn from #1 B-school in India and #5 in Asia (FT Global Ranking 2025) and gain the ISB Online Alumni Status
- Learn AI-powered tech product management skills with live masterclasses and hands-on projects
- Access to essential product manager's toolkit
- Build Go-To-Market strategies, roadmaps and product growth frameworks
Upcoming application deadline: Invalid liquid data
The programme learning will pause for holidays during Christmas and New Year (24 Dec 2025 – 1 Jan 2026)
The Core Benefits You Get in the ISB Online Product Management Programme
What is the ISB Professional Certificate in Product Management About?
Product-led companies are achieving outsized business results. Customer-centric product management was once a tactic, now it's a mindset among Fortune-500 companies and business leaders across the world.
The ISB Professional Certificate in Product Management Programme blends strategy and execution, helping you understand how modern product management evolves in a fast-moving, digital and AI-driven environment.
You will gain industry-ready product management skills including roadmap planning, user research, product analytics, AI-driven decision-making, and go-to-market strategy through live masterclasses, real case studies, and hands-on product challenges.
The programme gives you a complete framework across the product lifecycle, strengthening your business acumen and teaching you how to apply Generative AI meaningfully in product discovery, design, and decision-making.
Unlock your potential with globally renowned faculty, 5 hands-on projects, 14 masterclasses with leading product managers, and 12 essential tools in PM toolkit.
What Are the Key Highlights of This ISB Product Management Certification?
200+ Pre-recorded Videos for Self-paced Learning from Top ISB Faculty
2 Live Masterclasses on Generative AI in Product Management
Cutting-edge Modules on AI and Generative AI in Product Management
12 Essential Product Management Tools
14 Masterclasses with Leading Product Managers
40+ Case Studies, Discussion Boards, and Self-study Activities
30+ Quizzes and Graded Assignments*
6+ Demos and Simulations
1 Live Session/Week with Programme Leaders**
Gain ISB Online Alumni Status
Notes:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
Build End-to-End Expertise in Modern Product Management
Product Management Skills
Product Thinking & User Personas: Define product-market fit through customer journeys and user personas.
Agile Development & MVPs: Build MVPs, iterate with Agile, and gather fast user feedback.
GTM Strategy & SaaS Pricing: Craft go-to-market plans, SaaS pricing, and launch strategies.
Roadmapping & Prototyping: Prioritise features, create roadmaps, and develop prototypes.
Competitor & Growth Analysis: Analyse competitors, identify gaps, and drive product-led growth.
Product Metrics & Lifecycle: Track KPIs, optimise product performance, and drive profitability.
Tech Product Management Skills
AI in Product Design & Personalisation: Use AI for predictive design, user targeting, and optimisation.
Generative AI for Innovation: Apply GenAI for ideation, market research, and customer engagement.
Data Science & Analytics for PMs: Leverage descriptive, predictive, and prescriptive analytics.
Customer Segmentation & Mapping: Use clustering, perceptual and preference maps for insights.
AI/ML Tools & Platforms: Explore key AI/ML platforms, models, and PM use cases.
AI Ethics & Bias in Analytics: Identify data biases and adopt responsible AI practices.
The ISB Advantage
#1
#5
#27
Source: FT Global MBA Ranking 2025
The ISB Advantage — Learning Experience
Globally Renowned Faculty: ISB faculty includes leading academics with domain expertise drawn from extensive research, real-world engagement and rich learning experiences in top global business schools. The faculty also includes accomplished industry practitioners who have been at the helm of global businesses.
Research-backed Thought Leadership: ISB is ranked #1 amongst business schools in India for research. At ISB's research centres and institutes, faculty collaborate with top minds in the industry and government to develop ground-breaking thought leadership.
Deep Expertise in Emerging Markets: ISB has developed rigorous intellectual capital and a vast number of case studies that explore critical challenges facing organisations and leaders in these markets. Positioned in a rich ecosystem of business, government and think tanks allows ISB to deliver practical knowledge and craft holistic learning experiences for its learners.
Experience Live Masterclasses on AI and GenAI Applications
Explore how Generative AI is revolutionising product management by improving decision-making, accelerating product development, and enhancing user experiences. Explore various Generative AI models and architecture, such as GANs, Generative AI for market research and product roadmaps, productivity, data analytics, customer engagement, user experience, applications, use cases and ethical considerations.
Engage in Live Masterclass with our Industry Expert
Learn to harness data-driven insights for faster, smarter decision-making and discover real-world applications of AI in predictive design, generative features, and customer personalisation. Understand how AI and GenAI can improve user targeting and reduce development costs. This session is designed for product leaders and innovators who want to stay ahead of the curve in product management.
Engage in Live Masterclass with our Industry Expert
Discover how AI is reshaping customer segmentation, content personalisation, and campaign performance. Learn to build data-driven go-to-market strategies powered by predictive insights and automation. Ideal for marketers and PMs ready to scale smarter, faster, and with precision.
Engage in Live Masterclass with our Industry Expert
Discover how Artificial Intelligence is transforming market research by analysing consumer behavior, predicting trends, and automating data collection. Learn how leading brands are leveraging AI to uncover deep customer insights in real time. Stay ahead by mastering tools that turn raw data into strategic marketing actions.
Engage in Live Masterclass with our Industry Expert
Which Product Management Tools Will You Learn in This Programme?
Learn the fundamentals of creating a product roadmap using specialised tools that help product managers create robust roadmaps efficiently.
Engage in Recorded Videos by Industry Expert
Learn the basics of creating a wireframe/low-fidelity mock-up by using essential product tools like Figma & Miro.
Engage in Recorded Videos by Industry Expert
Learn how to instrument data, use Mixpanel to view analytics and implement it in your product, which will help you get better with data analysis and build better products.
You will also learn how to extract data by using SQL (the most commonly used tool for data analysis), which will equip you with a technical hard skill for PMs.
Engage in Recorded Videos by Industry Expert
Learn other essential tools for wireframing, project management and analytics.
Engage in Recorded Videos by Industry Expert
Students learn how to use VWO, world's leading A/B test tool used to conduct experiments, A/B tests and lots more. This will help them find an ideal solution among multiple hypotheses while building products.
Engage in Recorded Videos by Industry Expert
Learn how to use SurveyMonkey and Google Forms to validate product ideas and gather actionable user feedback.
Engage in Live Masterclass with our Industry Expert
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
These recorded videos offer an insightful overview of the topics, which help you explore further. Please note these does not come with any additional support.
Experience Hands-on Projects and Masterclasses with Leading Product Experts
Deep dive into the problems faced by top Indian startups and sharpen your understanding of all the facets of product management & build a portfolio of projects to showcase your experience in product management domain
Iterating & Optimising Existing Products for Success
Microsoft Teams was launched in 2017 as a competitor to the workspace communications tool Slack. It then expanded its capabilities to include video conferencing when the pandemic hit in 2021. It’s part of the Microsoft 365 suite and is constantly positioned to meet the needs of working professionals. Create a sprint plan for the next quarter which will focus on the next big feature that Microsoft Teams should work on.
Learn a key aspect of product development - to iterate and optimise existing products. This ensures that product managers make better products to better suit customer needs.
Engage in Live Masterclass with our Industry Expert
Setting the Right Vision & Strategy for Products
Meta started with a focus on AR/VR products, betting that this is the platform of the future. As a Product Manager for its upcoming device (Meta Quest 3) that will focus on these technologies and target the mass market, design a vision and strategy document for this product. This document will be used by all stakeholders to understand how the product will shape up and impact customers.
Learn how to draft vision and strategy for new products and launches. This allows Product Managers to prioritise better, align stakeholders and be agile with strategy to build successful products.
Engage in Live Masterclass with our Industry Expert
Learn to Create an Effective Product Roadmap
For H2 2023, Flipkart as a company is focused on 3 major goals via their product: reducing order cancellations/returns, improving discoverability of products and growing to the next billion users.
By working on this project, you will be equipped with the fundamental skill of creating a short-term/long-term product roadmap that dictates the product development pipeline. It will also help in following through with the product strategy of the company.
Engage in Live Masterclass with our Industry Expert
Understanding Key Metrics via Product Analytics
Swiggy recently launched a product to offer home-like meals aimed at increasing daily food ordering. This is targeted towards professionals who don’t have time to cook.
By working on this project, you will learn what are the key metrics involved in building a product and how to track them. Then use that data to build better products that will guide your instincts and product sense.
Engage in Live Masterclass with our Industry Expert
User Research & Translating It to Product Design
Paytm is looking to launch a new loyalty programme product that will help them convert existing users into power users.
By working on this project, you will learn the first step of building a great product – effective user research. Use those insights to turn them into a wireframe/low-fidelity mock-up and collaborate with designers better for the final product design.
Engage in Recorded Videos by Industry Expert
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
The above masterclasses are introductory sessions designed to provide insightful knowledge on the specified topics. They are not intended to cover in-depth discussions on these subjects.
What Real Business Case Examples Will You Explore in This Programme?
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Programme Modules Designed to Build End-to-End Product Expertise
Tackle Core Product Management Challenges with ISB Online’s AI-Powered Approach
Your Product Challenge | How the ISB Online Programme Helps You Overcome It | Career & Business Impact |
You can define great ideas but struggle to convert them into market-ready products. | Master product lifecycle strategy, validation frameworks, and go-to-market planning guided by globally renowned ISB faculty and industry experts. | Launch products faster with data-backed decisions and gain a proven track record of successful product delivery. |
You are unsure how to use Generative AI and analytics to make smarter product decisions. | Learn practical AI-driven product strategy, user analytics, and market insight modelling through live masterclasses and case-based projects. | Build AI-ready product portfolios, boost innovation speed, and stay ahead of next-gen digital product trends. |
You are managing sprints but need a stronger foundation in Agile product development and prioritisation. | Apply frameworks like Scrum, Kanban, and Product Road-mapping to align stakeholders and streamline feature releases. | Deliver agile-ready, scalable products that improve time-to-market and cross-functional team efficiency. |
You are in tech product management but struggle to connect engineering, design, and business outcomes. | Develop fluency in API design, system architecture, and data-driven feature mapping to collaborate effectively with technical teams. | Bridge the gap between technology and user value, driving innovation that meets business goals and customer needs. |
You are ready to grow but lack a globally recognised credential to stand out in a competitive market. | Earn an ISB Online Product Management Certificate backed by ISB’s globally ranked business school legacy. | Gain career acceleration, build international credibility, and gain access to the ISB Online Alumni Status. |
World-class Learning with Pre-recorded Videos by ISB Faculty — ISB Online Advantage
Immersive Learning
Learn at your own pace with pre-recorded faculty videos designed to fit seamlessly into your schedule.
Advance your career through a flexible, self-paced structure that fits around your professional commitments.
Active Cohort-based Learning
Stay engaged through interactive learning activities and gain insights from peers across industries and functions to expand your perspective.
Experience structured learning with priming questions, concept checks, and integrative thinking tasks—while collaborating with a diverse, accomplished peer group.
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Learn From Globally Renowned ISB Faculty
Novartis Professor, Marketing Strategy and Innovation, ISB; Executive Director-Centre for Business Innovation (CBI), EFPM
The former Dean of the Indian School of Business (ISB), Professor Srivastava comes with over 30 years of experience as an academic and administrator. Before joining the ISB, h...
Associate Professor, Marketing, ISB; Associate Dean - Research and RCI Management; Executive Director - ISB Institute of Data Science (IIDS)
Professor Manish Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the Univ...
Associate Professor, Marketing, ISB
Professor Siddharth S Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s...
Programme Certificate
Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded a prestigious certificate in Professional Certificate in Product Management from ISB Online.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Online.
Who is This Programme for?
This programme is best suited for individuals who are seeking a better understanding of how successful products are created, launched, tracked, and optimised through core areas of product management.
Early to Mid-Level Professionals:
Analyst, Product Analyst, Manager, Senior Manager, Program Manager, Senior Program Manager, Product Manager, Project Manager, Marketing Operations Manager, Customer Success Manager, Strategy Manager
Business Heads/Entrepreneurs:
Director, Senior Director, Director of Product, Product Sales Director, Managing Director, Head of Product, General Manager, CXO – SME, Product Lead
Key industries where this programme is relevant: IT, E-commerce, Banking and Finance, FMCG, Media, Retail, Healthcare
What Do Past Learners Say About This ISB Online Product Management Programme?
Engineer 2, Software Architecture SAP BTP - Comcast | Ex- Deloitte | Ex-Cognizant
What does it really take to think like a product person?
After spending years building robust SAP integrations and solving enterprise tech problems, I wanted to explore the w...
Senior Manager, Expatriate Account Products - Axis Bank | Ex-Citi Bank | Ex-Vodafone
The best part was the hands-on approach to real product scenarios. Rather than just theoretical concepts, the programme provided practical frameworks and tools that I could im...
Senior Product Manager - Siemens | Ex-Lam Research | Ex-Tech Mahindra
After over a decade of working across complex product ecosystems, one thing is clear: Product Management is about finding clarity in motion and certainty in complexity.
Acros...
Technology Manager - Carrier | Ex-Oracle | Ex-Innominds | Ex-Kantar
I’m thrilled to share that I’ve just completed the Professional Certificate in Product Management through the Indian School of Business!
This program has been an incredible jo...
Head of CRM - GEDU Services | Ex- UNIVO Education | Ex-Amity Education Services | Ex-Pearson Education India
The best part of the programme at ISB was its comprehensive and practical approach to product management. The programme not only provided a solid theoretical foundation but al...
Product Owner - Amadeus | Ex-Sabre India | Ex-Open Destinations
I am thrilled to announce that I have completed the "Professional Certificate in Product Management" from the Indian School of Business (ISB) through EMERITUS.
I had been put...
Learner Reviews on ISB Professional Certificate in Product Management Programme
Learners say the ISB Professional Certificate in Product Management Programme is a truly transformative experience that blends world-class faculty, practical assignments, case studies, and industry-relevant frameworks. They highlight the engaging live sessions, office hours, and mentor support that made complex concepts simple and actionable, while the structured flow of the programme and AI-driven modules provided clarity and confidence in product thinking. From hands-on projects to exposure to cutting-edge practices like agile, design thinking, and data-driven decision-making, learners found the content highly relevant to their day-to-day work. Above all, they value the immediate applicability of learnings, the strong peer network, and the way the programme equips them to think and act like product leaders ready to drive real business impact.
Read about our participants learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
Past Participants of Emeritus Work At
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
What Skills Will You Gain from This Product Management Programme?
Develop a product mindset needed to bring viable products (or services) to market
Define the problem a product will solve while mapping the customer’s journey and articulate user personas
Analyse strategies and frameworks for developing, marketing, and selling a product
Evaluate product road mapping and prototyping decisions using various product management techniques and practices
Outline a plan to create a competitive scalable product using key product development strategies and frameworks
ISB Online Alumni Status
BE RECOGNISED AS AN ISB ONLINE ALUMNI:
ISB email and other benefits
Exclusive ISB Online email ID to connect with your network
20% discount on other ISB Online programmes
10% discount on ISB Executive Education topic-focused programmes
Access to ISB Online alumni support team
50% discount for PGP Alumni on ISB Online programmes
Access to resources
ISB Online Alumni portal
Podcasts, async content, articles, newsletters and more
Exclusive invitations to events like masterclasses, webinars and conferences, amongst others
Networking and continuous learning
Learning and networking opportunities via ISB Online Network Group on LinkedIn
Connect with your peers via ISB Online Alumni Portal
Access to city-level alumni chapters and special interest groups (SIGs) across industry domains via ISB Online Alumni portal
Opportunity to be a guest speaker in alumni webinars
Note:
All activities and research resources for ISB Online Alumni are handled by ISB Online. Whenever there are any events or webinars held, they will be informing the alumni community of the same. Events take place on a yearly basis and the availability of resources is subject to change.
All alumni benefits are subject to change based on ISB’s prevailing alumni benefits policy. The school reserves the right to modify or withdraw any benefit at its discretion without prior notice.
Why Choose the ISB Online Professional Certificate in Product Management Programme?
The Professional Certificate in Product Management by ISB Online is a well-structured curriculum designed by the No.1 business school in India that will prepare you for success in your product management career.
The programme faculty - Prof. Manish Gangwar, Prof. Rajendra Srivastava, and Prof. Siddharth Singh, are stalwarts in the field of marketing, digital, and product management. Together, they bring a gamut of several years of academic research and practitioner experience across multiple publications, and corporates.
Upon completion of the programme, you will become part of the ISB Online Alumni group, a community of senior executives and entrepreneurs, and help you expand your professional network.
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 2,59,900 + GST
Maximum Loan Amount | Tenure (Months) | E.M.I |
INR 3,06,682 | 12 | 27,985 |
INR 3,06,682 | 18 | 19,466 |
INR 3,06,682 | 24 | 15,206 |
INR 3,06,682 | 36 | 10,947 |
INR 3,06,682 | 48 | 8,817 |
Notes:
The above EMIs are indicative. The EMIs offered by the loan provider might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months): Propelld: 12/18/24/30/36/48
FAQs
Early registrations are encouraged. Join now.
Flexible payment options available.
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