Professional Certificate in Product Management
Learn the skills to effectively manage new and existing products and gain the ISB advantage
- Learn from #1 B-school in India and #5 in Asia (FT Global Ranking 2024)
- Access to Product Manager's Toolkit and Live Masterclasses from Leading Product Managers
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Please note: The programme duration includes a break week for Christmas from 24 Dec, 2024 to 1 Jan, 2025.
Programme Overview
Product-led companies are achieving outsized business results. Customer-centric product management was once a tactic, now it's a mindset among Fortune-500 companies and business leaders across the world.
The Professional Certificate in Product Management programme by ISB Executive Education tries to bring elements of both technique and strategy and helps you understand how Product Management evolves in this disruptive and innovative environment.
The programme will equip you with concrete skills on how to build products fit-to-market, use pricing as a strategy, address customer needs and more.
For a holistic education, get a complete framework for key concepts and principles of product management, which will develop your business acumen to strategise an effective product development and management process. Learn the application of Generative AI in product management from live masterclasses.
Unlock your potential with globally renowned faculty, 5 hands-on projects, 6 live masterclasses with leading product managers, and 10 essential tools in PM toolkit.
Integrated with AI and Generative AI
Programme Highlights
300+ Pre-recorded Videos for Self-paced Learning from Top ISB Faculty
2 Live Masterclasses on Generative AI in Product Management
Cutting-edge Modules on AI and Generative AI in Product Management
10 Top Product Management Tools
12 Masterclasses with Leading Product Managers
40+ Case Studies, Discussion Boards, and Self-study Activities
30+ Quizzes and Graded Assignments*
6+ Demos and Simulations
1 Live Session/Week with Programme Leaders**
Gain ISB Executive Alumni Status
Note:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
What Will You Learn in This Programme?
How to develop a product mindset needed to bring viable products (or services) to market
How to define the problem a product will solve while mapping the customer’s journey and articulate user personas
How to evaluate product road mapping and prototyping decisions using various product management techniques & practices
How to develop prototypes and MVPs and collect user feedback, think about product pricing, and Go-to-Market Strategies of digital and SaaS products
How to modify the product line to make products better for the customer
How to measure product performance to continuously improve products for business profitability
How to do competitor analysis to continuously launch products that actually matter to your customers and grow the customer base
How to develop products using the agile product development process
Fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analytics
How to implement AI and Generative AI in product management
Product Manager’s Toolkit
Learn the fundamentals of creating a product roadmap using specialised tools that help product managers create robust roadmaps efficiently.
Engage in Recorded Videos by Industry Expert
Learn the basics of creating a wireframe/low-fidelity mock-up by using essential product tools like Figma & Miro.
Engage in Recorded Videos by Industry Expert
Learn how to instrument data, use Mixpanel to view analytics and implement it in your product, which will help you get better with data analysis and build better products.
You will also learn how to extract data by using SQL (the most commonly used tool for data analysis), which will equip you with a technical hard skill for PMs.
Engage in Recorded Videos by Industry Expert
Learn other essential tools for wireframing, project management and analytics.
Engage in Recorded Videos by Industry Expert
Students learn how to use VWO, world's leading A/B test tool used to conduct experiments, A/B tests and lots more. This will help them find an ideal solution among multiple hypotheses while building products.
Engage in Recorded Videos by Industry Expert
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
These recorded videos offer an insightful overview of the topics, which help you explore further. Please note these does not come with any additional support.
Hands-on Projects and Masterclasses with Leading Industry Experts
Deep dive into the problems faced by top Indian startups and sharpen your understanding of all the facets of product management & build a portfolio of projects to showcase your experience in product management domain
Iterating & Optimising Existing Products for Success
Microsoft Teams was launched in 2017 as a competitor to the workspace communications tool Slack. It then expanded its capabilities to include video conferencing when the pandemic hit in 2021. It’s part of the Microsoft 365 suite and is constantly positioned to meet the needs of working professionals. Create a sprint plan for the next quarter which will focus on the next big feature that Microsoft Teams should work on. Learn a key aspect of product development - to iterate and optimise existing products. This ensures that product managers make better products to better suit customer needs.
Engage in Live Masterclass with our Industry Expert
Setting the Right Vision & Strategy for Products
Meta started with a focus on AR/VR products, betting that this is the platform of the future. As a Product Manager for its upcoming device (Meta Quest 3) that will focus on these technologies and target the mass market, design a vision and strategy document for this product. This document will be used by all stakeholders to understand how the product will shape up and impact customers. Learn how to draft vision and strategy for new products and launches. This allows Product Managers to prioritise better, align stakeholders and be agile with strategy to build successful products.
Engage in Live Masterclass with our Industry Expert
Learn to Create an Effective Product Roadmap
For H2 2023, Flipkart as a company is focused on 3 major goals via their product: reducing order cancellations/returns, improving discoverability of products and growing to the next billion users.
By working on this project, you will be equipped with the fundamental skill of creating a short-term/long-term product roadmap that dictates the product development pipeline. It will also help in following through with the product strategy of the company.
Engage in Live Masterclass with our Industry Expert
Understanding Key Metrics via Product Analytics
Swiggy recently launched a product to offer home-like meals aimed at increasing daily food ordering. This is targeted towards professionals who don’t have time to cook.
By working on this project, you will learn what are the key metrics involved in building a product and how to track them. Then use that data to build better products that will guide your instincts and product sense.
Engage in Live Masterclass with our Industry Expert
User Research & Translating It to Product Design
Paytm is looking to launch a new loyalty programme product that will help them convert existing users into power users.
By working on this project, you will learn the first step of building a great product – effective user research. Use those insights to turn them into a wireframe/low-fidelity mock-up and collaborate with designers better for the final product design.
Engage in Recorded Videos by Industry Expert
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
The above masterclasses are introductory sessions designed to provide insightful knowledge on the specified topics. They are not intended to cover in-depth discussions on these subjects.
Business Scenarios
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Programme Modules
Programme Faculty
Novartis Professor of Marketing Strategy and Innovation, Executive Director at Centre for Business Innovation (CBI), EFPM
The former Dean of the Indian School of Business (ISB), Professor Srivastava comes with over 30 years of experience as an academic and administrator. Before joining the ISB, h...
Associate Professor of Marketing, Associate Dean at Research and RCI Management; Executive Director at ISB Institute of Data Science (IIDS)
Professor Manish Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the Univ...
Associate Professor of Marketing
Professor Siddharth S Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s...
Programme Certificate
Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded a prestigious certificate in Professional Certificate in Product Management from ISB Executive Education.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.
Key Programme Takeaways
Develop a product mindset needed to bring viable products (or services) to market
Define the problem a product will solve while mapping the customer’s journey and articulate user personas
Analyse strategies and frameworks for developing, marketing, and selling a product
Evaluate product road mapping and prototyping decisions using various product management techniques and practices
Outline a plan to create a competitive scalable product using key product development strategies and frameworks
Why Choose This Programme?
The Professional Certificate in Product Management by ISB Executive Education is a well-structured curriculum designed by the No.1 business school in India that will prepare you for success in your product management career.
The programme faculty - Prof. Manish Gangwar, Prof. Rajendra Srivastava, and Prof. Siddharth Singh, are stalwarts in the field of marketing, digital, and product management. Together, they bring a gamut of several years of academic research and practitioner experience across multiple publications, and corporates.
Upon completion of the programme, you will become part of the ISB Executive Alumni group, a community of senior executives and entrepreneurs, and help you expand your professional network.
Who Is This Programme For?
This programme is best suited for individuals who are seeking a better understanding of how successful products are created, launched, tracked, and optimised through core areas of product management.
Early to Mid-Level Professionals:
Analyst, Product Analyst, Manager, Senior Manager, Program Manager, Senior Program Manager, Product Manager, Project Manager, Marketing Operations Manager, Customer Success Manager, Strategy Manager
Business Heads/Entrepreneurs:
Director, Senior Director, Director of Product, Product Sales Director, Managing Director, Head of Product, General Manager, CXO – SME, Product Lead
Key industries where this programme is relevant: IT, E-commerce, Banking and Finance, FMCG, Media, Retail, Healthcare
Read about our participants learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
Past Participants of Emeritus Work At
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
ISB Executive Alumni Benefits
Access to the Executive Alumni portal – a unique space for alumni to re-ignite connections, spark collaborations and engage in continuous learning. The alumni portal has several features like an alumni directory, city chapters, special interest groups, alumni mentorship and more. Access to the alumni portal is provided post the programme completion.
Networking opportunities via ISB Executive Education Network Group on LinkedIn.
Preferential pricing with 20% discount on programme fee on ISB Executive Education programmes.
ISB Executive Education newsletters, articles, podcasts and videos.
Access to ISB Executive Education support team over email.
Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others.
Opportunity to be a Guest Speaker at ISB Executive events (invited on the discretion of ISB Executive Education).
ISB Executive Alumni Credentials: ISB Email ID.
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 2,49,000 + GST
Maximum Loan Amount | Loan Amount | EMI |
|---|---|---|
2,93,820 | 12 | 26,811 |
2,93,820 | 18 | 18,649 |
2,93,820 | 24 | 14,569 |
2,93,820 | 36 | 10,488 |
2,93,820 | 48 | 8,447 |
Notes:
The above EMIs are indicative. The EMIs offered by the loan provider might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months): Propelld: 12/18/24/30/36/48
FAQs
Early registrations are encouraged. Join now!
Flexible payment options available.
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